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About Us

About Us

At Custom Sign Factory, we go the extra mile to produce signs that stand out from the crowd, with a look and feel that says high-quality to your customers.

We want to build long-term relationships with each of our clients and become your one-stop resource for all of your signage needs. Whether one sign or hundreds, temporary banners, or permanent monuments and building signs, we focus on providing superior designs, products and customer service for every customer, every time.

MANAGEMENT TEAM

Bob Potalivo, Founder and Chairman
Dustin Potalivo, Founder and Vice President Operations
Clark Emerson, Executive Director
Cory Potalivo, Vice President Sales and Marketing
Cheri Espinosa, Chief Client Advocate
Laura Roberts, Senior Client Advocate
Candice Lawhorn, Director Project Management
David Smith, Director Design & Engineering

CSF is a Veteran Owned Business.

CSF is a member of the following organizations:

  • Georgia Apartment Association
  • Atlanta Apartment Association
  • BOMA – Building Owners and Managers Association of Georgia

OUR MISSION

At Custom Sign Factory, we go the extra mile to produce signs that stand out from the crowd with a look and feel that says quality to our customers.

We want to build long-term relationships with each of our clients and become their one-stop resource for all of their signage needs. Whether one sign or hundreds, temporary banners or permanent monuments and building signs, we focus on providing superior designs, products and customer service for every customer every time.

RESPONSIVENESS

ResponsiveMore Than Signs
Our business isn’t just about making signs. It’s also about understanding our clients’ business and responding with quality custom signage to reflect each client’s unique vision.

Total Signage Solutions
We are dedicated to being your full-service source for business and architectural signage. Our strength lies in our proven ability to work with clients from project inception through installation and maintenance.

Whether your project is a single sign or signage for multiple buildings and locations, we are committed to on-time delivery and installation of the highest quality signs available anywhere.

Quality Signs That Represent YOU
We are only successful when the signs we design, manufacture, and install meet both your needs and our stringent quality standards. We never lose sight of our key objective: Ensuring that your signage positively represents your business to your customers.

After Sale Support
Our relationship with you doesn’t end with installation. To ensure that your signage always represents you, as it did the day we delivered it, we offer industry-leading maintenance services.

VALUE

ValueValue Beyond Cost
Value is measured by what you get for the money you spend. Our custom signs have value well beyond their cost, enhancing your brand and differentiating you from your competition.

The Right Sign for Every Purpose
We employ state-of-the-art sign manufacturing technologies and a broad range of materials to create the signs your business needs. Acrylics, metals, PVC, polycarbonate sheets, and HDU are among the materials we use to create signs appropriate for the functions they perform in your building, complex, or campus.

We can provide you with virtually all the signs your business needs, including:

  • Amenity Signs
  • Banners and Temporary Signage
  • Braille/ADA Signage
  • Building Signs/Channel Letters
  • Directories
  • Identity Signage
  • Illuminated Exterior or Interior Signage
  • Marketing Signs
  • Monuments
  • Regulatory Signage
  • Tenant Plaques
  • Wayfinding Signage – Interior or Exterior

Design Services
Our in-house design staff will work with you to determine optimal sign placement, select materials and custom colors to compliment your environment, and maximize the value of your signage. Our designers are also available to create concepts and final designs for all the signs your business needs.

Attention to the Details
When you partner with us, you can be sure that every sign will be crafted with care by skilled professionals. We use only high-quality materials that will look new for many years to come. We pay attention to every detail of every project to give you the quality and value you expect.

PERFORMANCE

PerformanceCommitted to Quality
Our staff is committed to ensuring that your signs are crafted skillfully and professionally. We deliver as promised, whatever the size or nature of your project.

A Focus on Excellence
Even the most basic signs say something about your business. We want to be sure that our signs say quality.

Whether we are creating a sign location plan, designing your signs, manufacturing them, or installing the final product, your project gets our full attention and best efforts. We focus on making every sign as close to perfect as possible. The result is consistently high-quality signage that adds to your customers’ perception of your business.

Our customers know that they can depend on us to listen to what they need and execute their entire project with precision.